10 Great Local Marketing Ideas for November 2015
Web Marketing Today asked ten marketing experts to share their best advice for helping local businesses market online. Here’s what they had to say.
Create Strong Relationships
Better online marketing starts by creating strong relationships with an audience. This is critical to everything you do.
Rather than constantly hunting down new customers, you’d much rather create a valued environment that benefits your existing customers and keeps pulling them back. It’s about having consummate respect, always, for your audience and your market.
Deliver Outstanding Service, Get Referrals
To make the referral process official, you can create a referral program, explaining for example on your website how you appreciate referrals & how treat both referrers and referred prospects. You could also add a line to your e-mail signature saying ‘Referrals appreciated’
When you are working on your content marketing campaigns, it’s up to you to decide if you are going to focus on short term, long term, or a mixture of both of these individual goals.
Your own strategy, when encompassing these goals, will be more succinct and will enable you to visualise where you are heading, as well as observe if actual progress is being made.
Develop a Strategy and Follow Through
A good marketing plan will help you answer key questions about your business, and act as a reference document to help you to execute your marketing strategy. It will also help you to develop a structured approach to creating services and products that satisfy your customers’ needs.
Optimize Your Website for Mobile Devices
Every year people spend more and more time on their mobile devices and tablets, but many websites still aren't designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you're not inadvertently turning mobile visitors away.